Eric Alba has over two decades of experience working across cinema, immersive design, and emerging technologies. He has led collaborations with designers, architects, and artists to realise large-scale installations, groundbreaking immersive experiences, and award-winning visual narratives.

His portfolio includes the Museum of the Future exhibition at the World Government Summit; Tónandi for Magic Leap and Sigur Rós; Nike’s Camp Victory; and visual design contributions to HBO’s Boardwalk Empire. Most recently, he was VP / Executive Producer at Immersive Studios / MSG Sphere Studios in Las Vegas, a world-first venue redefining live, location-based immersive performance.